11/12 English: What Is Brain Hacking?

While watching today's featured video, please 1) take notes on anything important, interesting, or compelling to you, 2) define the key terms below, and 3) answer the essential questions.

When you are finished, make sure to write a position statement as well as level 1, 2, and 3 questions to include in tomorrow's Socratic Circle.

Key Terms:
1) Brain Hacking
2) "attention economy"
3) "neurological response"


Essential Questions: 
1) How are companies "constantly tweaking your online experience to make you come back for more?'
2) Do you find yourself "going back for more" on certain apps? Which ones? Why?
3) Have any of the apps you use frequently changed in ways that make you want to check them more?

11/12 English - The Butterstick

For 11/12 English, we made a rhetorical commercial using ethos, logos, and pathos. We chose the "butterstick," because we wanted our commercial to be humorous, and to make people interested in our product. We were going to do a commercial on a wishbone but we wanted it to be more interesting. The "butterstick,"is a very practical product and something that everybody can use. 

Logos- This commercial is logical by showing how well the product works, especially when you don't have knives and soft butter. 

Ethos- Our commercial is credible because we thought of the idea, "butterstick," and we show how helpful it is, which will make people want to buy our product. 

Pathos- Our commercial is a good example of pathos because it is meant to be funny, which will entertain people in a way where they will want to purchase it.