Writing Warmup:
For today, watch the video, "Ethos, Pathos, and Logos in Persuasion/Advertising/Writing." After each commercial pause and answer the following questions.
Commercial 1: What jobs/experience does Mr. Peterson tell the audience he has?
Commercial 2: What Makes Allstate a credible/trustworthy company for customers? What might be the emotion (pathos) to which the commercial appeals?
Commercial 3: How is an appeal to reason (logos) being used?
Commercial 4: Today we learn a new term, "logical fallacy," the belief that an idea is a good one simply because a large group of people believe that it is good. What happens in this video? What makes Mr. Burns happy and why?
Commercial 1: He's a Farmer, Businessman, Cop, also was a Marine during Vietnam.
ReplyDelete1. Mr. Peterson tells the audience that he has been a farmer, a cop, a businessman, and a marine during Vietnam.
ReplyDeleteCommercial 1: Mr. Peterson tells the audience that he is a farmer, businessman, he was a cop, and a marine during Vietnam.
ReplyDeletefarmer, marine, businessman.
ReplyDeleteCommercial 1: Mr. Peterson has been a farmer, businessman, cop, and a marine during Vietnam.
ReplyDelete1. Farmer, businessman, cop, and a marine during the Vietnam war
ReplyDeleteHe said he had been a cop a marine in vietnam, businessman and a farmer
ReplyDeleteU.S marine during Vietnam, police officer, business man, farmer
ReplyDeleteThey talk about how long they have been is business and how much they have been through. Also they connect with people by talking about family and things like that.
ReplyDeleteThey are trustworthy because they have been a insurance company for so many years. The emotion of it would be making people happy because there in good hands.
ReplyDelete*they're
DeleteCommercial 2: Allstate is credible because it has been a company for a very long time so people rely on it. The pathos is supposed to make people feel comfortable and safe but also sad because it was during the Great Depression.
ReplyDelete2. Allstate is a credible or trustworthy company for customers because the commercial showed how people appreciated little things, like home cooked meals, after the Great Depression, which is when they started their company in 1931.
ReplyDeleteThe pathos could be sad at first, but then showing people that things could be better and you could be happier.
They are credible because they are very well known and have had success for so long so they must be good at what they do.
ReplyDeletestarted in 1931, relates with appreciation and the little things. wants you to connect with the home cooked meals and gratefulness.
ReplyDeleteCommercial 2: Allstate is a credible and trustworthy company for customers because they show how happy people are and the appreciation. "People started enjoying the small things in life." It also is a trustworthy company because they are in good hands which makes people want Allstate.
ReplyDeleteThe pathos of this commercial is the sadness in the beginning and then the comfort or happiness people are feeling because you "are in good hands" or safe.
They are trying to prove their cars are safe by showing them crashing into other objects like walls buses and other cars.
ReplyDeleteLogic is that they practice and experiment with crashes to improve the vehicle, making it a better car to buy.
ReplyDeleteThe logic of the video is that Volvo is making the best vehicles possible because they put them through hard tests to find out how to make them more safe.
ReplyDeleteThe logos is they are saying how good there cars are by putting the cars through all of the tests ad show how good they are.
ReplyDeleteCommercial 3:
ReplyDeleteLogos- Their thought process was to convince the viewers that car crashes can be really dangerous, and there is no protection. They want a car that is safer and that isn't as unsafe for people to drive.
3. Logos is being used in this commercial by showing how they frequently do crash testing to make their vehicles safer.
ReplyDeleteCommercial 3: They are trying to prove that the cars they are selling are good quality cars because they put them through a dummy test first.
ReplyDelete
ReplyDeleteCommercial 3: Making sure that the car being sold is safe enough for you to drive by doing crash courses.
The false logic is that coke will make you happy if you're down in the dumps.
ReplyDeleteThe guy lost all of his money so he had nothing and was really bummed out and someone gave hum a coke and it made him happy.
ReplyDelete*him
DeleteIn this commercial, Mr. Burns loses his money and everything. When he walks to the park, everyone is drinking coke and having fun. A guy gives Mr. Burns a coke and he drinks it and hangs out with them, which makes him happy.
ReplyDeleteMr. Burns is happy because he gets a coke when he loses everything he has.
ReplyDeleteCommercial 4: Mr. Burns was a billionaire before he lost his house and money. He turns very sad and is walking through a park when someone sees him sad and gives him a coke. He then starts hanging out with all the people at the park and it makes him happy.
ReplyDeleteEverything get taken away from him so he thinks life is gonna suck cause he aint got any money but he sees people outside picnicking and just having some coca cola and having a good time so he joins them
ReplyDeleteCommercial 4: It starts off by Mr. Burns being sad because nothing is going his way. What makes him happy during the video is someone comes up to him and offers him a coke then someone else comes up and asks him to play football.
ReplyDeleteCommercial 4:
ReplyDeleteMr. Burns loses everything along with his money and is upset, and when he walked in the park everyone was happy. Then, someone gave him a coke and wanted to doing fun activities with him. The "logical fallacy" is that coke makes everyone happy.
commercial 1: Farmer, businessman, marine and a cop
ReplyDeletecommercial 2: Allstate opened in a year that was not a good year to start a business and throughout all these years they are still in business
ReplyDeletecommercial 3: Volvo spends a lot of time putting there cars through a lot of rough tests to learn how they can make them safer for its passengers
ReplyDeletecommercial 4: Mr. Burns is sad because he lost all his money and everyone else is happy because they have coke and he becomes happy when somebody gives him a coke
ReplyDeleteCommercial 1: Mr. Peterson has been a farmer, business man, cop and a marine during Vietnam.
ReplyDeleteCommercial 2: All state is credible/trustworthy because they have been a company for a very long time, and the more a company is up and running, the more trust people will gain for that specific company. The pathos is supposed to make people feel secure and comfortable but also sad since it was during the Great Depression.
Commercial 3: The logic behind this ad, is the fact that they are trying to show that the brand Volvo, is a good car by putting it through different crash courses to see how they can improve the safety of the car for future passengers.
Commercial 4: Mr. Burns is very sad once he loses everything he's ever owned. He then ventures off to the park, everyone is happy. A man holding lots of Coke's offers him one and suddenly he is very happy and is involved with all the activities going on in the park. The "logical fallacy" is that coke makes everyone happy.